Overall impression is the event is actually much tamer than the Las vegas event and I suspect lower attendance as well.
Large device and radio vendors still rule the roost, with Samsung, Nokia having large booths and brand presence.
Microsoft is interestingly making noises in a much more significant manner having snagged the keynote with their SVP Peter Knook. The MS story is much more evolved now, and their architect Sam Christie for Communications sector did a good job of explaining the various layers from control to session to apps (his background from Lucent did help).
IMS@CTIA sessions: Top level take, IMS has a very different interpretation from every company in the value chain ( as can be expected); however the pleasant difference this time was the agreement in general that IMS truly will continue to be driven by "Customer centered" services; this dove-tailed very well with Samvit's talk on customer centricity. Cingular and MS also spoke about the same, and the new services term of mashups, web 2.0 and new telco services came to the fore - perhaps for the very first time in the last 2 years that I've been involved here.
The current debate is raging on policy - and balancing that with privacy concerns.
Subscribe to:
Post Comments (Atom)
1 comment:
Large events like CTIA and Gitex,Dubai are ideal for Retail/B2C marketing wherein companies get space,time and audience to target for branding/mindshare point of view.
For B2B marketing, presenting to dedicated forums within the event would be ideal approach I guess!!
Post a Comment